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Black Pages' uniqueness is that it is the only national on-line directory for Indigenous businesses and community services. This uniqueness has helped Black Pages gain the name and credibility for being the authority when searching for Indigenous businesses, community services and products.
Who visits Black Pages?
Black Pages target audiences are the following:
- Business and Community Services
- Government agencies responsible for programs, services and funding opportunities for Indigenous people
- People interested in Australian Indigenous affairs, information news and events.
- Students and teachers
- Academics, consultants, researchers
- Tourists
How to advertise with Black Pages?
It's very easy:
1. Choose the ad type:
Banner Ad
File Size: 12kb
Pixel size: 468 pixels wide x 60 pixels high
Button Ad
File Size: 5kb
Pixel size: 134 pixels wide x 54 pixels high
These ads can be placed on the Directory Search Page, the Directory Search Results and the Books & Music page
2. Choose the duration of the advertisement
Below is the rate card to help your decision about the duration:
| Type/Location
|
Duration
|
Rate
|
| Button Advertisement |
24 hours/day,
7 days/week |
$495/1 month,
$1980/5 months |
| Banner Advertisement |
24 hours/day,
7 days/week |
$595/1 month,
$2380/5 months |
|
3. Get the advertisement to Black Pages
Black Pages can design the advertisement for you. Costs of advertisements start at $150 and depend on the size of the banner, the amount of design work needed and the amount of animation requested.
Below are the specifications for the advertisements should you choose to develop the advertisement elsewhere.
Animation: Animated (with limited or unlimited looping) or static
URL (web site address): Please supply the URL to which your ad is to be linked
ALT Text (text that appears when your mouse runs over a word): Please supply 50 characters or less of alt text
Transparency: Graphics will appear on a black background with some design features visible so please don't create transparent backgrounds
Web-friendly Colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using JPGs
File Format:
- Final /images should be supplied in GIF 89A format
- Any fonts used must be supplied
- EPS files for logos must also be supplied where applicable
File Extensions: Final graphics must be labeled correctly.
If the image file is a gif the name would be "filename.gif"
Final Step
To advertise on the Black Pages web site please email us at advertise@blackpages.com.au.
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